Travel's All About Choices Campaign
London City Airport
The objective of this campaign was to position London City Airport not only as a preferred airport for business travellers but also as a viable option for leisure travellers. We aimed to highlight the speed and convenience of travelling through London City Airport.
The challenge in this campaign was to create standout amidst competition from London Heathrow and London Stansted airports.
Our solution involved empowering the audience by emphasising the choices they have when traveling by air. We showcased the benefits of convenience, time-saving, and a superior experience, ultimately guiding the audience to recognise London City Airport as the obvious choice.
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