Cambridge Report Brochure
MAG Airport
This project was aimed to develop a captivating brochure targeting Cambridge innovation, local authorities, and airlines. The objective was to attract global businesses to the area, utilizing London Stansted Airport as their travel facilitator. To achieve this, we focused on creating a simple and effective design that would resonate with the audience without overwhelming them with excessive information.
The challenges we encountered involved highlighting the benefits of Cambridge as a business location, including its geographical and financial advantages. Additionally, we needed to transform the written report-style content into an engaging and easy-to-read design.
To address these challenges, we leveraged the existing brand identity and incorporated visually appealing imagery, using white space strategically. Our approach involved implementing a graphical treatment that seamlessly guided readers through the document, bringing the story to life.
