Brand Identity & Asset Roll Out
Bisley Shooting Ground
The objective was to create a comprehensive brand identity for Bisley Shooting Ground that not only encompassed all its offerings but also distinguished itself from the previous owner's brand. The brand identity had to be versatile for future use across various media, including online platforms, signage, and printed stationary communication.
The challenge we faced was to design something that represented the heritage of Bisley Shooting Ground while also showcasing its modern offerings to attract a diverse audience.
Our solution involved crafting a logo and brand identity that maintained the cultural essence of the existing audience. We introduced the Warbler bird, symbolising the geographical location, and employed a colour palette that captured the heritage aspect. Combined with user-friendly and personable fonts, the brand identity effectively engaged both existing and new audiences while differentiating itself from the previous owner's brand.
